Samsung Sponsored Project
GALAXY NRG BATTLESTATION
This project is an extension of the Samsung x NRG Mobile E-sport sponsorship. A Battlestation designed for Mobile E-sport.
Brand Strategy / Design Problem Solving /
3D Modeling & Animation
Summer 2024
Duration - 14 Weeks
Team Member - Jeff Yap / Jerome He
NRG E-SPORT - WHO ARE THEY?
ENTERING MOBILE E-SPORT WITH GALAXY NRG
This project is an extension of the Samsung x NRG Mobile E-sport sponsorship
May 14th, 2024, Samsung collaborated with NRG e-sport, launching a new PUBG Mobile team named NRG Galaxy. The team is equipped with Samsung Galaxy S24 Ultra smartphones for competitive play and training.
A SHIFT OF PREFERENCE
26% decrease in average playtime on PC and console games since 2021
2.7% from 50% growth of the PC and console market has slowed down from 2021 - 2026, compared to 2015 - 2021 e-sport viewers was at 418 million in 2019.
MOBILE E-SPORT -
THE FUTURE LIFESTYLE
E-sports players are recognized as athletes
who compete full-time as a career instead of playing video games as a hobby
548 million viewers by 2025
Mobile e-sport viewers was at 418 million in 2019.
$5.4 billion by 2030
Mobile E-sport market was valued at 1.2 billion USD in 2022.
SAMSUNG
Leader of the mobile tech industry, constantly pushing the boundary with their innovations.
COLLABORATION VALUE
Redefine mobile e-sport experience for the athletes and for the audiences
Expand demographics base through the power of e-sport
NRG E-SPORT
Forerunner of e-sport culture, inspiring new generations of mobile gamers and e-sport lovers
DESIGN OPPORTUNITIES
THE RULE -
DESIGN LIMITATION
Players must only compete on an eligible device and may not use an external device or attachment of any kind that modifies the game’s controls
(e.g. bluetooth controllers, wired controllers, mouse, keyboard etc.) without the express consent of IGE Staff.
KEY OBSERVATION
Athletes are seen displaying poor posture during tournaments, with no rules on how they should be seated, highlighting a lack of care for their well-being.
PRONE TO PHYSICAL STRAINS
More than 40% of esports athletes have reported musculoskeletal pain, which limits their performance
8 to 12 hours per day - Average training hour of an
e-sport athlete
ABNORMAL POSTURES
Forward neck / Slouched / Rounded shoulders
- Nintendo neck
- Shoulder pain
- Pain around scapula
- Lumber muscle strain
LACK OF
VIEWER INTERACTION
Viewers enjoy the game via a large screen hanging on top of the arena, it is a huge missed opportunity where tournaments can be made much more enjoyable with better visual cues indicating player actions
THE CONCEPT
A battle station designed to enhance environmental ergonomics for mobile e-sport athletes and viewer interactions for on-scene audiences
DESIGN DIRECTION
FORM DESIGN DIRECTION + LIGHTING INSPIRATION
PROCESS DOCUMENTATION
GALAXY NRG BATTLESTATION
GALAXY NRG ECO-SYSTEM
GALAXY RING INTEGRATION
Athletes are each issued a galaxy ring for health monitoring. Their health data are recorded and will be used to achieve intelligent ergonomic support provided by the battle station
IGNITION THROUGH RING
The ring serves as an ID, when the ring is placed into the battlestation, the station will adjust itself to the setting customized by the athlete
UPON IGNITION
ELBOW REST
CHAIR
TEAM DISPLAY
INTELLIGENT FRAMEWORK
The silicone covered frameworks on the battle station is designed to pivot and provide customized ergonomic support toward the players
Hidden hinges
SMART ELBOW REST
Withe the help of Galaxy AI, the elbow rest follows the movement of the player to provide maximum ergonomic support
ARM MOVEMENT
FRAME MOVEMENT
CHAIR MOVEMENT
GALAXY BUDS INTEGRATION
The game mode function of galaxy buds is amplified to achieve zero latency during game play. The amplifier is built with-in the battlestation
MAGNETIC CHARGING PAD
Hidden in the battlestation, pops out when phone is near
VIEWER INTERACTION ENHANCED
The battle station will capture adrenaline pumping moments in game and bring the battle field to the stadium through lighting effect
ARENA FLOOR PLAN
16 teams / 64 players
ARENA FLOOR PLAN
16 Teams / 64 Players in a single arena
GAME ON
